If you’re interested in search, the most critical skill you need is the ability to Google.
I’m not just talking about figuring out the right search terms, but how to use the search engine to find a ton of interesting and variable results.
Many tools can help you with research opportunities.
These could be specialty tools for finding backlinks, on-page optimization aids, or tools for supporting SEO audits.
Advanced Google search operators have their place in this ecosystem of tools, too.
