Microsoft Advertising has announced a new responsive ad format, called multimedia ads. The ads will combine advertisers’ images, headlines and descriptions using machine learning to create engaging, attention-grabbing ads.
Where Will Multimedia Ads Deliver?
Multimedia ads will be delivered on the Bing.com search pages and will be featured prominently in the mainline at the top of the SERP or on the right rail.
There will only be one multimedia ad per page, so only one advertiser can deliver a multi-media ad at a time.
