When your business is in the news or getting attention online, it’s an opportunity for PPC teams.
If the publicity is good, you can use your Google Ads program to capitalize on it.
If the publicity is bad, you can use your Google Ads program to respond and potentially mitigate the impact.
What kind of publicity are we talking about? It could be:
- A hate-based group is organizing on your university campus.
- Your CEO makes off-handed, controversial remarks.
- A powerful influencer gives your product a glowing review.
- A celebrity shares their personal experience with a health issue your charity supports.
Whenever this type of publicity arises, having the number one ad spot on Google helps you:
