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How to Keep Your Website Designs From Becoming Hot (Visual) Messes

Put 10 graphic designers in a room and they’ll have 50 stories about beautiful website designs they launched that looked just awful six months or a year later.

That’s the double-edged sword of modern content management systems. A CMS gives content managers a tremendous amount of control. Used wisely, that control can help make a website even more effective as a marketing tool over time.,

Without forethought and planning, though, marketing effectiveness plummets as brand identity is lost and the site’s message is muddied by design inconsistencies and outright errors.

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