With more startups than ever entering the market, it is becoming more difficult for SaaS brands to cut through the noise.
That’s why many have realized that PPC can be a fantastic way to build brand awareness and draw in new customers.
However, a more strategic approach is required to run campaigns effectively and gain a competitive edge.
It is not enough to set and forget campaigns. There is a lot more that SaaS brands can do to elevate their performance.