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Google to prohibit demographic, zip code targeting for housing, employment, credit ads

June 12, 2020

Google is updating its advertising policies around housing, employment and credit opportunities, the company announced Thursday.

New policy. Employment, housing and credit advertisers will no longer be permitted to target or exclude their ads being from being shown based on demographics — gender, age, parental status, marital status — or zip code.

This adds on to existing policies that prohibit targeting based on race, religion, ethnicity, sexual orientation, national origin or disability.

Timing. The new policy will roll out in the U.S. and Canada “as soon as possible” and by the end of the year at the latest.

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