Google has released a Responsive Search Ads guide to help marketers improve their campaign performance.
The new RSA guide includes Google’s advice and information on how:
- To write ads for maximum conversions.
- RSAs use Google AI to generate ad copy.
- To evaluate a campaign’s effectiveness.
Why we care. You may find this guide to be a helpful resource, especially if you’re newer to working with RSAs. It may give you a better understanding of how RSAs work and how to optimize for maximum performance and potentially increase conversions and ROI.
