Google is making it easier to implement the Google tag across an entire website by integrating it with Google Ads and Google Analytics.
Sitewide tags are essential to understanding how customers interact with a website and its ads.
However, it isn’t easy to set up and manage tags without technical expertise.
In August, Google rolled out a single, reusable Google tag that helps advertisers set up and manage sitewide tags.
The Google tag allows advertisers to do more across different Google products and accounts without changing a website’s code.