Few digital marketers I’ve met enjoy reporting. It can be tedious, time-consuming, and frustrating when we realize our clients (or bosses) aren’t even reading them.
In reality, reporting can actually make or break the client relationship. You just have to know how to leverage your data for maximum impact.
1. Choose appropriate KPIs
There is no one-size-fits-all list of KPIs for SEO. To determine appropriate KPIs for your campaign, you must understand your client and their business or product to determine truly valuable KPIs — try asking them this list of questions to kick things off.
