Google Ads campaigns can be a very effective way to generate leads if you know what you’re doing. The problem is that many people jump into Google Ads blindly. They figure Google will lead them through the steps and instantly, they will start getting sales and phone calls.
Unfortunately, it’s not that simple.
Google Ads can be a lot like riding a bull. You jump on the bull, and you think you got it. But all of sudden, it starts jerking around, and you immediately see that it really isn’t as easy as it looked at on TV.
