Being a “data-driven” marketer may make good cover letter material. But when it is actually true, it makes for incredible business gains. There are plenty of reasons for the gap between marketers’ ideals or promises and their actual everyday processes: Departments often work independently vs. holistically, access to disparate systems is limited, or (most often) data collection and reporting gets dumped for other priorities and projects.
While collecting data for marketing use can be a time-suck, there are common missteps marketers make that waste their precious time.
