In a normal year, PPC marketing is fairly unpredictable.
But 2020 was anything but a normal year.
Last year, nobody could have or would have predicted we’d be dealing with the impact of the ongoing coronavirus pandemic throughout 2020.
Instead, our PPC experts were busy talking about trends like automation, audience targeting, and privacy.
Hopefully, 2021 won’t throw quite as many curveballs at those of you doing PPC advertising and paid social.
So what will be the most important PPC trends in 2021?
As part of my fourth annual look at PPC Trends here on Search Engine Journal, I asked some of the top PPC experts for their insights.