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WhatsApp Adds Shopping Button to Streamline eCommerce Within Chats

WhatsApp has taken another small step towards maximizing its eCommerce potential with the addition of a new shopping button in business chats to streamline purchases and transactions.

Similar to the new Shop options on Instagram and Facebook, the WhatsApp shopping button takes you through to a product listing in-app, where you can select items and tap through to make a purchase.

It’s a relatively small addition, but it could have a big impact, especially as WhatsApp looks to build on its presence in India, where it’s already the most used messaging app, and a key platform for keeping millions of Indian users connected.

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