You might not consider customer retention the primary goal in your content marketing strategy. After all, you can’t retain customers if you haven’t acquired them, and no business can reach future revenue targets with nothing but last year’s receipts.
But you may want to think again. As CMI founder Joe Pulizzi says, it makes sense to make your current customers’ informational needs and pain points your top content marketing priority: “Only after you perfect the loyalty experience and turn customers into evangelists should you look at other parts of the buyer’s journey.”
