Content marketers are using video content more than ever.
In 2022, 86% of businesses use video as a marketing tool.
Aside from the rise of TikTok, especially during the pandemic, more marketers are creating videos, and 46% of marketers said it was because videos had become easier to develop in-house.
As a content marketer, should you jump on the bandwagon?
And what about the more “traditional” YouTube?
Worldwide, YouTube is part of the Top 3 social media networks. TikTok isn’t just yet, though it’s steadily climbing the ranks at No. 5.
