As talks of a new recession grow, the marketing industry is bracing for budget cuts and higher churn rates.
In these times, SEO tends to be considered an extra cost – instead of a necessity.
It’s time to show that SEO is a necessary investment. It’s time to keep getting stakeholders’ buy-in.
How? By proving your expertise in managing expectations and connecting the SEO dots to business outcomes.
We wanted to know the best strategic actions for SEO teams to keep clients and stakeholders happy and how to prove SEO ROI.
