TikTok has made it easier for marketers to track their advertising campaign by adding an Attribution Manager tool.
The latest addition lets advertisers set custom attribution windows in TikTok campaigns.
In a blog post, the company explained:
“Different brands and businesses have different conversion objectives to measure success in terms of sales and customer engagement. For example, a major brand marketer may look at views and immediate clicks as key campaign indicators when building brand awareness, while an auto brand might expect a longer consideration cycle from a prospective customer.”
