The pandemic has impacted advertising revenue in the past two years, but a new market study published by Global Industry Analysts Inc. forecasts an uptick for contextual advertising.
It estimates the global contextual ad market will hit nearly $200 billion this year, and an estimated $355 billion by 2026, growing at a CAGR of 13.3% over that period.
Contextual advertising refers to ads on a site. The ads are usually displayed via automated systems and ad content is related to web page content viewed by the user. Ad selection is based on keyword targeting and appears in the form of pop-ups.
