Social media is a daily habit for most. We wake up in the morning and Facebook. Waiting for morning coffee leads to a scroll through Instagram. A funny scene on the way to work turns into a Snapchat to a friend.
According to Activate, we spend more than 11 hours per day on tech and media, with social making up a significant portion of that time. Advertisers have access to the incredible reach and attention on social, and the opportunity will only grow in the future.
