In the midst of an indecisive economy, 2023 is already riddled with re-orgs, layoffs, and structural considerations to better use internal resources. We’re also seeing organizations outsourcing specific functions or entire channel operations.
While this is an unfortunate reality, we also know that social media is more important than ever — whether in increasing discovery of a brand, nurturing existing clients for retention, or creating community to serve your most loyal customer segments. Thankfully, brands recognize this, too, and are continuing to fuel the content beast that is social media even through changes and tightening of purse strings.
