TikTok marketers can no longer search for specific hashtags within the platform’s Creative Center tools.
Why we care. These restrictions will make it harder for you to explore and gauge the popularity of trends on the platform, which is essential for effective campaign planning.
What’s changed? Links for hashtags related to the Israel-Hamas war and U.S. politics no longer work within Creative Center. TikTok has also removed the search button in Creative Center.
According to TikTok, the tool has shifted its focus towards providing data on the top 100 hashtags within diverse industries, such as pets and travel, instead.
