As we kick off 2024, it’s time to rethink our SEO strategy. Rather than a complete overhaul, evaluating what’s working and what needs refinement will help you realign priorities.
This article outlines key strategic aspects you must review, from high-level business considerations to the specific data, tools, content and technical elements that drive results.
Whether you’re aiming for minor tweaks or bigger changes, this checklist will help set your SEO program up for success in the next 12 months.
