It’s no secret that brands have directed more dollars toward digital and social media advertising since the health crisis delivered a blow to traditional media last March, with people increasingly gravitating toward their smartphones to stay connected and entertained. The latest quarterly report based on Socialbakers’ platform data shows that Q4 2020 was still a breakout period for the channel, with marketers pouring steep investments into tactics that would engage homebound consumers and get them to shop during an uncertain holiday period.
