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Snapchat Marketing: An In-Depth Guide

What Is Snapchat And How Does It Work?

Snapchat is a smartphone app-based social media platform.

Sometimes referred to as “SC” or simply “Snap,” it was initially designed with a focus on private, person-to-person sharing.

It sought to create a natural interaction flow, with shared images, videos, and messages that are only available for a limited amount of time (up to 10 seconds after viewing), after which they are automatically deleted.

Over time, the app’s developers began adding more features.

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