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Instagram Adds Several Features for Business Accounts

Instagram released a host of new and updated features for businesses as 2019 came to a close.

The Facebook-owned photo- and video-sharing network said in a blog post that its new growth insights enable administrators of business accounts to easily see which posts and Stories are generating the most followers, along with an aggregated view of follower changes by day or week.

Stories that mentioned Instagram business accounts over the past 24 hours are now being aggregated under those accounts’ activity tabs.

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