Instagram has announced an update to its search functionality which will give users the capacity to search for specific keywords, as opposed to being limited to profiles, hashtags and locations.
Up till now, when you’ve gone searching for something on Instagram, your results have been limited to names, user names, locations and hashtags. But as you can see in this example, you’ll now be able to tap on specific search terms and Instagram will show you all the posts that include those exact words.
That’ll make it easier to find a wider range of content, while it could also change search considerations for brands looking to maximize their Instagram performance.
