Leads from PPC have you questioning the value of your investment?
Recently Search Engine Journal columnist Brooke Osmundson wrote an outstanding tutorial 5 Common Reasons PPC Leads May Not be Converting (to Closed Sales).
For this article, I’d like to dive a little deeper and potentially expand on a few of her thoughts.
Below are three additional considerations to keep in mind when thinking about leads and why they may not be converting to sales.
