There is an old misconception that Facebook Marketplace is still only a C2C platform similar to Craigslist. That is no longer true.
In its initial stages, Facebook Marketplace was only offering individual users the opportunity to list and purchase items locally. As the Marketplace grew in popularity, Facebook added new features, like the ability to process a transaction through checkout, and the option to offer shipping. Now, Facebook Marketplace is open to US-based businesses selling new products.
According to Facebook’s internal data from 2019, one out of three Facebook users also utilize Facebook Marketplace, which means there is a major B2C opportunity for US retailers.
