Online retailers are experiencing surges of 30% and higher, traffic is scaling and pushing the limits of our digital infrastructure. But just because shoppers are willing to buy doesn’t mean they’re going to buy from you. The first step in gaining consumer trust in these times is to be as transparent as possible. We’re all in this together and consumers will accept delays and other hiccups much more readily if you’re open and honest about them. Importantly, you need to reach out and let them know you care about your employees and customers.
