The influencer marketing landscape is continuously evolving. As such, brands must invest in building strong relationships with content creators and collaborate on creative campaigns that lead to measurable results. By understanding the key trends and elements of the creator economy, brands can level up their influencer marketing strategies, leading to better brand awareness and campaign success.
Emplifi recently conducted a study to identify the key trends and statistics crucial for brands looking to upgrade their influencer collaborations. The following are a few insights from the study.
