Link building is essential. While Google has made numerous advancements in machine learning and content comprehension, links remain a critical element of how Google ranks websites.
We know that Google doesn’t want you to proactively build links. They want you to create high-quality content and hope for the best (i.e., build it and links will come).
Whether you’re a well-known brand or a local SMB, you need to be findable in the SERPs when people are searching for your product, service or expertise. Getting that initial push to get the front page creates a virtuous cycle where the better you rank, the more links you get because of how well you rank.
