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Instagram extends shopping features

August 11, 2021

Via: Business of Apps

Category:

Instagram has taken the next step toward advancing its eCommerce features.
The company is testing promoted products in its Shop tab in the app right now. This means users can click to view product details and get more information or look at images of their select product.

Brands will also be able to promote their Shop tab pages via ‘Sponsored’ ads soon.

Promoted products and posts can be shared by users which adds even more potential for greater reach.

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