TikTok has firmly cemented its place in our day-to-day as one of the fastest-growing social media networks.
It’s quickly become the go-to place for short-form video content and is ruffling enough feathers over at Meta to have Instagram rolling out changes to compete.
But there’s more to TikTok than cats riding on robot vacuums or trending dance moves.
Global brands have been quick to realize the power of the TikTok algorithm as a way to engage with audiences of all ages and leverage sales with influencer partnerships.
