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image credit: Pixabay

Google announces 4 new Shopping campaign features

August 30, 2022

Ahead of the holiday season, Google just announced four new features for advertisers to implement in their ad campaigns and merchant feeds.

  • Conversion value rules for store sales and store visits
  • Product-specific insights
  • Deals Content API
  • Shipping & Returns Annotations

Conversion value rules for store sales and store visits. Advertisers can now set store visits or sales default values at the campaign level. Google says searches for “store open” have grown by over 400% YoY, so advertisers should optimize their in-store shopping experiences as well as online.

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