The rollout of Search Generative Experience (SGE) will change Google SERPs – that’s pretty much indisputable. Whether AI will dominate the SERPs altogether is up for debate.
If you’re reading a few strategically placed Google hints, you know there’s an alternative that makes it clear Google will still respect first-party perspectives and E-E-A-T-rich content. I’m talking about “hidden gems.”
This article examines what hidden gems are, how we know Google’s committed to them as part of their future SERP strategy and your options for filling the SERPs with hidden gems that build positive exposure for your brand.
