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SEO testing: Shifting from reactive to proactive strategies

March 14, 2024

A/B testing for SEO is different than typical UX/CRO testing. Despite how quickly search evolves and best practices change, some changes must be tested before rolling out.

Testing can help justify further investment or help prevent a potentially negative impact.

Why we need to test SEO strategies

Testing and proving a strategy is more important than ever as companies are looking really closely at the ROI of marketing in general and especially SEO.

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