The popularity of digital video content is undeniable.
Facebook, YouTube, Instagram, and TikTok, all of which are heavily video-based, are at the top of the social media ladder.
For many younger audiences, these platforms, along with a plethora of streaming services, have usurped all others as their primary source of entertainment and/or information.
Some are even being touted as the next search engines. This is still hotly debated.
