Every competent SEO knows that “SEO is not an island.” We need to work with different stakeholders to align our marketing efforts.
But one of the most underutilized relationships in marketing teams is between SEO and PPC specialists.
From my experience working with agencies and in-house, collaborating with PPC specialists can bring tremendous value to an SEO strategy and vice versa.
After all, it is not uncommon for an online business to leverage PPC and SEO strategies to grow. Both channels are essential for any online marketing strategy.