When someone regularly adds new content to their sites, they face an inevitable question: What happens to my older articles?
The way blogging works is really unfair to your past work: It gets buried in archives, losing traffic and relevance.
Is there a way to keep your content always up-to-date? Yes, but first let’s discuss the why.
Why update your content?
Keeping your content fresh and updated is more than overcoming the unfairness of your past work fading away. It’s actually a legit marketing tactic that saves money and makes your users’ on-site experience smoother.