So you’re ready to document your content strategy.
You think you know what that entails – you need to write this down somewhere… right?
OK, you’ve got a blank Google Doc waiting with a blinking cursor. Now what?
What pieces should be recorded in your strategy document?
What information is a must to include?
Most importantly, why does it matter?
Whether you have nothing more than a verbal understanding across your brand or team about your content strategy and you’re finally writing it down, or you’re creating a strategy from scratch and documenting as you go…
