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How Story Packages Help You Scale SME-Driven Thought Leadership Content [Rose-Colored Glasses]

October 21, 2022

Via: CMI

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You know that feeling when you’re watching a movie, and a character suddenly starts explaining things in so much detail you find yourself pulled entirely out of the story?

You experienced an “info dump.” And I bet you didn’t like it.

The most familiar movie info dumps usually involve the villain explaining their entire plan to the story’s hero, laying it out in (sometimes) excruciating detail that delays the action.

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