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How Google Universal Search Ranking Works – Darwinism In Search

February 21, 2022

The secrets behind the Google algorithm and its ranking factors have been the subject of heated debate for almost a quarter of a century.

For most of that time, the results were just 10 blue links, and the debate focused on inbound links and keyword density.

From the vantage point of 2022, and with hindsight that now seems like a simple debate in innocent times.

With the introduction of universal search in 2007, Google started including other elements. Marissa Mayer said at the time:

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