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Facebook Revealed Several Updates to Its Test of Subscriptions to Instant Articles

December 7, 2018

Via: Adweek

Facebook announced several updates to its test of subscriptions to Instant Articles, as well as 26 new publishers that were added to the test group.

The social network began testing subscriptions in Instant Articles with 10 publishers in October 2017.

The implementation approach for the initiative was revamped, slashing development time to onboard publishers by 75 percent, to one to two weeks from four to eight weeks previously.

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