What are doorway pages?
Google defines doorways as:
“…sites or pages created to rank for specific, similar search queries. They lead users to intermediate pages that are not as useful as the final destination.”
They also cite the following examples as doorways:
- Having multiple websites with slight variations to the URL and home page to maximize their reach for any specific query
- Having multiple domain names or pages targeted at specific regions or cities that funnel users to one page
- Pages generated to funnel visitors into the actual usable or relevant portion of your site(s)
- Substantially similar pages that are closer to search results than a clearly defined, browseable hierarchy
