Summary Of Report Findings
When asked what were the biggest SEO challenges over the last 12 months, respondents stated:
- Lack of resources (14.9%).
- Strategy issues (12.3%).
- Scaling processes (11.9%).
- Pandemic-related issues (11.2%).
- Alignment with other departments (10.7%).
Budget cuts fell from the number one challenge SEO professionals faced in 2021 to number six this year.
However, the fact that lack of resources and scaling processes were top challenges in 2022 suggests that 2021’s budget cuts had a lasting impact.