Rumor has it that your brand’s content must be dryer than sand to attract interested readers.
But is that your high school English teacher whispering in your ear?
Well, it’s time we free our minds and liberate our pens.
Because the truth is that our content is a conversation with our readers.
As Donald M. Murray once said, “Effective writing should be conversational.”
That said, let’s talk.
But first, please remember that what follows are tips, not rules. Use them as appropriate and ignore them when not.
