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Should You Write for Fans or Customers?

January 6, 2016

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As we build an online presence with our content marketing, we have to answer this essential question:

Should we develop fans or customers? The answer isn’t as straightforward as it may seem.

Your content marketing may have fans — people who love everything you write, contribute ideas in your comment section on a regular basis, and support your business by participating in any free offer you make.

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