“Brand ambassadors” seems like a relatively new term; however, they’ve been around as long as advertising and marketing itself (and even long before that). Knowingly or not, you’ve probably acted as a brand ambassador yourself when you recommended a product to a friend or was writing a glowing review for a local business.
More often than not, social media celebrities and bloggers come to mind when the term is used. However, the foremost important way to build brand ambassadorship is through brand loyalty of regular users.
