What Is Marketplace SEO?
Marketplace SEO involves optimizing product listings on ecommerce marketplaces such as Amazon and Etsy to increase visibility and increase conversions.
You can look at marketplace SEO as its own niched specialty, because marketplaces have challenges and opportunities, unlike traditional sites.
As with “normal” SEO, your marketplace SEO must have sound website architecture that falls in line with SEO best practices, as well as on and off-page SEO strategies to ensure your page or product ranks highest.
