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10 Biggest & Best PPC Features Of The Year

December 20, 2022

1. Google Ads: No More Expanded Text Ads

While other platforms continue to add additional formats and options, Google continues to take away Search ad options slowly.

While it was announced back in 2021, Google officially sunset Expanded Text Ads on June 30, 2022. Search ads are now dominated by the Responsive Search Ads format.

Why is this a big deal?

For advertisers, the lack of control was a huge setback – especially for any regulated industry that needs legal approval on all copies. Additionally, many advertisers saw that their ETAs performed better than RSAs.

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